Dex Landing Pages Dominating Google Local Search Ads

Last week Peter Krasilovsky at Local Onliner summed up data from the recent TMP/comScore study: The report notes that Google ha s overtaken online business directories in both IYP/local searches, where it has a 26 percent share, and in local portal searches, where it has a…

Google Taps Judy’s Book For “Reputation Trend”

While the yellow pages are creating a reputation as the fastest recycled paper product in America, Google is driving the evolution of local business marketing online with a blistering pace of updates to local search, local business listings, and local online advertising in 2009. Google Displays…

Small Business Website Tips: How To Convert More Local Business With Trust

The success of your ability to convert desired actions (phone call, registration form submission, pdf download, directions search, coupon download, gift certificate purchase, etc.) and generate local business online will hinge on a handful of factors—here are three: 1. Creating a professional web presence 2. Establishing…

18 Small Business Tips For Local Business Reviews Online

Get a step-up on your local competitors with a proactive strategy for local online business reviews. Online interactivity has changed the landscape of local business marketing. The stage is rapidly moving online and the consumer plays a supporting role. Local brand marketers and small businesses need…

Best Practices For SEO: The Search User Experience Featuring Nascar.com

The fan base of Nascar has exploded since Fox premiered broadcasting of the series in 2001, and the branded search volume for Nascar keyword sets is staggering. Nascar.com is published and managed by Turner Interactive. One reason I write this article is the sheer disappointment I…

Brand Marketers: Did You Know Your Legal Department Is A Potential SEO Partner?

Many of the legal departments for successful companies have a well defined domain strategy to manage brand assets, facilitate go-to-market initiatives, and halt trademark infringement and criminal activities. Part of this process is to monitor the registration of domains that contain a trademark, determine if the…

Online Brand Protection Best Practices: Monitor Backlinks For Black Hat Tactics

What I’m talking about here is investigating the incoming links to web pages that have prominent visibility in your brand real estate of the search engines. I’m referring to third-party websites that are negative (gripe sites) or are unwelcome (competitors) listings. Let’s review an example. The…