Category: SEO

Best Practices For SEO: The Search User Experience Featuring Nascar.com

The fan base of Nascar has exploded since Fox premiered broadcasting of the series in 2001, and the branded search volume for Nascar keyword sets is staggering. Nascar.com is published and managed by Turner Interactive. One reason I write this article is the sheer disappointment I…

Brand Marketers: Did You Know Your Legal Department Is A Potential SEO Partner?

Many of the legal departments for successful companies have a well defined domain strategy to manage brand assets, facilitate go-to-market initiatives, and halt trademark infringement and criminal activities. Part of this process is to monitor the registration of domains that contain a trademark, determine if the…

Online Brand Protection Best Practices: Monitor Backlinks For Black Hat Tactics

What I’m talking about here is investigating the incoming links to web pages that have prominent visibility in your brand real estate of the search engines. I’m referring to third-party websites that are negative (gripe sites) or are unwelcome (competitors) listings. Let’s review an example. The…

Brand Command: A Case Study Featuring Proactive Solution

Frequently I get questions about our “Brand Command” methodology and what online brand protection has to do with brand marketing on the search engines. The easiest way for me to respond to this question is to simply point out that the natural and paid results for…

Jiffy Lube International & SEO For Franchise Brands

Jiffy Lube is a Brand Leader in automotive services, and the Jiffy Lube name has come to be synonymous with quick oil change service. Eighty-eight percent of Jiffy Lube stores are franchises. While examining best practices for online marketing, it was clear that search engine visibility…