Though there are thousands of “gurus” online that are more than willing to sell products about how to make money online, the truth is that there are no simple ways to get things done. Starting a legitimate online business requires plenty of planning and products/services that…
Free local business listings on search engines, internet yellow pages (IYP’s), interactive business directories, local business directories, and vertical directories are the foundation of a comprehensive l ocal search marketing campaign for your small business. Four Reasons To Optimize Your Free Business Listings Now There are…
Maybe. According to Google Trends, Yelp gets more unique daily visitors than SuperPages & Dex combined: Yellowpages is right behind Yelp and if AT&T Interactive were to act on Greg Sterling’s insight, they could create quite a powerhouse. Citysearch and SuperPages are neck and neck. Is…
The inspiration for this article emanates from emails and phone calls I have received from a few local businesses. They want to know how they can remove sponsored listing ads from their Google business listings (Google Place Pages). While it may be wrong for Google to…
While the yellow pages are creating a reputation as the fastest recycled paper product in America, Google is driving the evolution of local business marketing online with a blistering pace of updates to local search, local business listings, and local online advertising in 2009. Google Displays…
The success of your ability to convert desired actions (phone call, registration form submission, pdf download, directions search, coupon download, gift certificate purchase, etc.) and generate local business online will hinge on a handful of factors—here are three: 1. Creating a professional web presence 2. Establishing…
Get a step-up on your local competitors with a proactive strategy for local online business reviews. Online interactivity has changed the landscape of local business marketing. The stage is rapidly moving online and the consumer plays a supporting role. Local brand marketers and small businesses need…
Greg Sterling has articulated the details of Google’s new program to help local online marketers with a simple, easy to deploy advertising platform. The new platform is called Local Listing Ads and the offering is currently available in only San Francisco and San Diego. From Greg’s…
It is legal to register a trademarked domain and publish a website on the domain if it is non-commercial in nature–think review sites, gripe sites, fan sites. An example would be Walmartwatch.com, a Wal-Mart gripe site published by Five Stones and The Center for Community and…
Many of the legal departments for successful companies have a well defined domain strategy to manage brand assets, facilitate go-to-market initiatives, and halt trademark infringement and criminal activities. Part of this process is to monitor the registration of domains that contain a trademark, determine if the…