A couple weeks ago the Nifty Marketing blog highlighted Google’s offline marketing initiative to engage local business owners with a $100 AdWords offer ($100 offer ends January 31, 2010). The promotional offer applies to local businesses that have verified their local listing(s). “I got a letter…
On Friday, local search expert David Mihm announced the launch of GetListed.org University: “Back in 2008, when Pat Sexton and I were brainstorming the ideas that would eventually turn into GetListed.org, one of our very first long-term goals was to put together a low-cost, non-profit seminar…
There are a number of opportunities but what caught my eye this morning was a screenshot in an article by Aaron Wall, Google’s Youtube Caught Cloaking to Spam Google Users & Increase Ad Revenues. Aaron makes an important point regarding Google’s lack of ethics–how Google is…
Greg Sterling has articulated the details of Google’s new program to help local online marketers with a simple, easy to deploy advertising platform. The new platform is called Local Listing Ads and the offering is currently available in only San Francisco and San Diego. From Greg’s…
Frequently I get questions about our “Brand Command” methodology and what online brand protection has to do with brand marketing on the search engines. The easiest way for me to respond to this question is to simply point out that the natural and paid results for…
The University of Phoenix (UOP) is the largest institution of higher learning in the U.S., with nearly 311,000 students and 23,000 professional faculty, all of whom hold masters or doctoral degrees. How did the U niversity of Phoenix infiltrate and dominate both the Education and the…
Trademark dilution and infringement run rampant on Yahoo Search Marketing’s paid advertisements for federally protected trademarks. While Yahoo and Google continue to battle through lawsuits for trademark infringement in their respective search engine advertising programs, it is evident that Yahoo needs to move a step closer…
Jiffy Lube is a Brand Leader in automotive services, and the Jiffy Lube name has come to be synonymous with quick oil change service. Eighty-eight percent of Jiffy Lube stores are franchises. While examining best practices for online marketing, it was clear that search engine visibility…
My company’s co-founder, Tina Rawlins, and I, have a great deal of experience cleaning up the mess Google creates by allowing third parties to advertise on our clients’ trademarks. Today I am going to discuss Brand Siphoning, which is a form of Traffic Diversion, as outlined…