Category: Marketing

Why Is Google Promoting AdWords To LBC Users With Local Listing Ads Coming?

A couple weeks ago the Nifty Marketing blog highlighted Google’s offline marketing initiative to engage local business owners with a $100 AdWords offer ($100 offer ends January 31, 2010). The promotional offer applies to local businesses that have verified their local listing(s). “I got a letter…

Local Search Marketing All-Stars Coming To A City Near You!

On Friday, local search expert David Mihm announced the launch of GetListed.org University: “Back in 2008, when Pat Sexton and I were brainstorming the ideas that would eventually turn into GetListed.org, one of our very first long-term goals was to put together a low-cost, non-profit seminar…

How Was Google Planning To Leverage The Yelp Brand?

There are a number of opportunities but what caught my eye this morning was a screenshot in an article by Aaron Wall, Google’s Youtube Caught Cloaking to Spam Google Users & Increase Ad Revenues. Aaron makes an important point regarding Google’s lack of ethics–how Google is…

Brand Command: A Case Study Featuring Proactive Solution

Frequently I get questions about our “Brand Command” methodology and what online brand protection has to do with brand marketing on the search engines. The easiest way for me to respond to this question is to simply point out that the natural and paid results for…

Yahoo’s Trademark Policy Recklessly Abuses Brands Online

Trademark dilution and infringement run rampant on Yahoo Search Marketing’s paid advertisements for federally protected trademarks. While Yahoo and Google continue to battle through lawsuits for trademark infringement in their respective search engine advertising programs, it is evident that Yahoo needs to move a step closer…

Jiffy Lube International & SEO For Franchise Brands

Jiffy Lube is a Brand Leader in automotive services, and the Jiffy Lube name has come to be synonymous with quick oil change service. Eighty-eight percent of Jiffy Lube stores are franchises. While examining best practices for online marketing, it was clear that search engine visibility…