Why Is Google Promoting AdWords To LBC Users With Local Listing Ads Coming?
February 4, 2015A couple weeks ago the Nifty Marketing blog highlighted Google’s offline marketing initiative to engage local business owners with a… Continue Reading
Local Search Marketing All-Stars Coming To A City Near You!
February 3, 2015On Friday, local search expert David Mihm announced the launch of GetListed.org University: “Back in 2008, when Pat Sexton and… Continue Reading
How Was Google Planning To Leverage The Yelp Brand?
January 22, 2015There are a number of opportunities but what caught my eye this morning was a screenshot in an article by… Continue Reading
Brand Command: A Case Study Featuring Proactive Solution
April 6, 2014Frequently I get questions about our “Brand Command” methodology and what online brand protection has to do with brand marketing… Continue Reading
University of Phoenix: Online Brand Protection & Search Engine Marketing Evaluation
March 29, 2014The University of Phoenix (UOP) is the largest institution of higher learning in the U.S., with nearly 311,000 students and… Continue Reading
Yahoo’s Trademark Policy Recklessly Abuses Brands Online
October 6, 2013Trademark dilution and infringement run rampant on Yahoo Search Marketing’s paid advertisements for federally protected trademarks. While Yahoo and Google… Continue Reading
Jiffy Lube International & SEO For Franchise Brands
September 25, 2013Jiffy Lube is a Brand Leader in automotive services, and the Jiffy Lube name has come to be synonymous with… Continue Reading
Google Lawsuit Issues: What Is Brand Siphoning And How Does It Affect Mary Kay Cosmetics?
August 22, 2013My company’s co-founder, Tina Rawlins, and I, have a great deal of experience cleaning up the mess Google creates by… Continue Reading