Category: Google

Why Is Google Promoting AdWords To LBC Users With Local Listing Ads Coming?

A couple weeks ago the Nifty Marketing blog highlighted Google’s offline marketing initiative to engage local business owners with a $100 AdWords offer ($100 offer ends January 31, 2010). The promotional offer applies to local businesses that have verified their local listing(s). “I got a letter…

How Was Google Planning To Leverage The Yelp Brand?

There are a number of opportunities but what caught my eye this morning was a screenshot in an article by Aaron Wall, Google’s Youtube Caught Cloaking to Spam Google Users & Increase Ad Revenues. Aaron makes an important point regarding Google’s lack of ethics–how Google is…

How Google Should Improve Local Listing Ads

The inspiration for this article emanates from emails and phone calls I have received from a few local businesses. They want to know how they can remove sponsored listing ads from their Google business listings (Google Place Pages). While it may be wrong for Google to…

Dex Landing Pages Dominating Google Local Search Ads

Last week Peter Krasilovsky at Local Onliner summed up data from the recent TMP/comScore study: The report notes that Google ha s overtaken online business directories in both IYP/local searches, where it has a 26 percent share, and in local portal searches, where it has a…

Google Taps Judy’s Book For “Reputation Trend”

While the yellow pages are creating a reputation as the fastest recycled paper product in America, Google is driving the evolution of local business marketing online with a blistering pace of updates to local search, local business listings, and local online advertising in 2009. Google Displays…

18 Small Business Tips For Local Business Reviews Online

Get a step-up on your local competitors with a proactive strategy for local online business reviews. Online interactivity has changed the landscape of local business marketing. The stage is rapidly moving online and the consumer plays a supporting role. Local brand marketers and small businesses need…

Best Practices For SEO: The Search User Experience Featuring Nascar.com

The fan base of Nascar has exploded since Fox premiered broadcasting of the series in 2001, and the branded search volume for Nascar keyword sets is staggering. Nascar.com is published and managed by Turner Interactive. One reason I write this article is the sheer disappointment I…