Author: sophia

What Are the Best Designs for a Customized eCommerce Website?

Though there are thousands of “gurus” online that are more than willing to sell products about how to make money online, the truth is that there are no simple ways to get things done. Starting a legitimate online business requires plenty of planning and products/services that…

How to Use E-mail to Make Better Connections

Afraid to look at your e-mail inbox every morning? There’s no need to fear your e-mail. When used correctly, you can harness its power to build a strong network. The truth is, you spend a lot of time checking your e-mail. Why not make it work…

Why Training Hand-Outs are Still Effective

These days, just about everything is done online, including on-the-job training. While this is effective since your employees can be tested on the things they learned at the end of each segment to make sure they understand, it is still important to have paper hand-outs as…

Why Is Google Promoting AdWords To LBC Users With Local Listing Ads Coming?

A couple weeks ago the Nifty Marketing blog highlighted Google’s offline marketing initiative to engage local business owners with a $100 AdWords offer ($100 offer ends January 31, 2010). The promotional offer applies to local businesses that have verified their local listing(s). “I got a letter…

Local Search Marketing All-Stars Coming To A City Near You!

On Friday, local search expert David Mihm announced the launch of GetListed.org University: “Back in 2008, when Pat Sexton and I were brainstorming the ideas that would eventually turn into GetListed.org, one of our very first long-term goals was to put together a low-cost, non-profit seminar…

Free And New Business Listings: 30+ Online Business Directories

Free local business listings on search engines, internet yellow pages (IYP’s), interactive business directories, local business directories, and vertical directories are the foundation of a comprehensive l ocal search marketing campaign for your small business. Four Reasons To Optimize Your Free Business Listings Now There are…

How Was Google Planning To Leverage The Yelp Brand?

There are a number of opportunities but what caught my eye this morning was a screenshot in an article by Aaron Wall, Google’s Youtube Caught Cloaking to Spam Google Users & Increase Ad Revenues. Aaron makes an important point regarding Google’s lack of ethics–how Google is…

Does Yelp Own More Local Search Market Share Than SuperPages.com?

Maybe. According to Google Trends, Yelp gets more unique daily visitors than SuperPages & Dex combined: Yellowpages is right behind Yelp and if AT&T Interactive were to act on Greg Sterling’s insight, they could create quite a powerhouse. Citysearch and SuperPages are neck and neck. Is…

How Google Should Improve Local Listing Ads

The inspiration for this article emanates from emails and phone calls I have received from a few local businesses. They want to know how they can remove sponsored listing ads from their Google business listings (Google Place Pages). While it may be wrong for Google to…

The Right Way To Build A Local, Small Business Website

Prospective customers expect a certain level of professional design, usability, and navigation when they visit local, small business websites. And then there is content—the information your customers are searching for; the reason they are looking for you online. The content you present to search engines and…