Month: April 2014

eBay Hit With Another Legal Action For Facilitating A Counterfeit Market

UPDATE 09/14/2007: Recording artist Prince joins the revolution. As reported by E-Commerce Times: “L’Oreal reportedly estimates that counterfeit sales of its products on eBay have resulted in its loss of several million dollars. The cosmetics giant’s legal action against eBay echoes similar moves by the jewelry…

Brand Command: A Case Study Featuring Proactive Solution

Frequently I get questions about our “Brand Command” methodology and what online brand protection has to do with brand marketing on the search engines. The easiest way for me to respond to this question is to simply point out that the natural and paid results for…