Why Training Hand-Outs are Still Effective

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These days, just about everything is done online, including on-the-job training. While this is effective since your employees can be tested on the things they learned at the end of each segment to make sure they understand, it is still important to have paper hand-outs as well. The main reason for this is that it…
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Local Search Marketing All-Stars Coming To A City Near You!

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On Friday, local search expert David Mihm announced the launch of GetListed.org University: “Back in 2008, when Pat Sexton and I were brainstorming the ideas that would eventually turn into GetListed.org, one of our very first long-term goals was to put together a low-cost, non-profit seminar series that would introduce business owners to the world…
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Free And New Business Listings: 30+ Online Business Directories

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Free local business listings on search engines, internet yellow pages (IYP’s), interactive business directories, local business directories, and vertical directories are the foundation of a comprehensive l ocal search marketing campaign for your small business. Four Reasons To Optimize Your Free Business Listings Now There are four primary reasons why you need to be proactive…
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How Was Google Planning To Leverage The Yelp Brand?

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There are a number of opportunities but what caught my eye this morning was a screenshot in an article by Aaron Wall, Google’s Youtube Caught Cloaking to Spam Google Users & Increase Ad Revenues. Aaron makes an important point regarding Google’s lack of ethics–how Google is abusing their universal search results to spam searchers with…
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How Google Should Improve Local Listing Ads

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The inspiration for this article emanates from emails and phone calls I have received from a few local businesses. They want to know how they can remove sponsored listing ads from their Google business listings (Google Place Pages). While it may be wrong for Google to charge local businesses a fee to remove sponsored ads…
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The Right Way To Build A Local, Small Business Website

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Prospective customers expect a certain level of professional design, usability, and navigation when they visit local, small business websites. And then there is content—the information your customers are searching for; the reason they are looking for you online. The content you present to search engines and prospective customers can make or break opportunities to generate…
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Dex Landing Pages Dominating Google Local Search Ads

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Last week Peter Krasilovsky at Local Onliner summed up data from the recent TMP/comScore study: The report notes that Google ha s overtaken online business directories in both IYP/local searches, where it has a 26 percent share, and in local portal searches, where it has a 45 percent share. But that doesn’t mean that the…
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Google Taps Judy’s Book For “Reputation Trend”

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While the yellow pages are creating a reputation as the fastest recycled paper product in America, Google is driving the evolution of local business marketing online with a blistering pace of updates to local search, local business listings, and local online advertising in 2009. Google Displays “Reputation Trend” In Local Business Listings Inside the Details…
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